Snapchat Geofilter Design For Business
Using Snapchat for marketing?
Snapchat Marketing? Isn’t Snapchat an app for teenagers to send d$#k pics?
Maybe it once was. However in 2016 Snapchat is now the 3rd largest global Social Media company with a user base of over 100 million and growing. The most interesting statistic coming out of Snapchat is the % of users who are engaged. 65% of users are posting daily! That is a LOT of attention.
The demographic is still 16-24 but it is growing fast! If you look at the trajectory of Facebook and Instagram it followed the same curve. There is a reason Zuckerburg put in a US$3 BILLION offer for Snapchat in 2013!
Attention is what matter here. People used to spend millions of dollars on TV and print because that is where their demographics attention was. Now it is on facebook and Instagram and … Snapchat!
So in 2 years time when your core demographic is busy snapping (like they are tweeting or gramming) you want to be there and be authoritative. A great place to start is Snapchats Geo Filters function – read on for more details.