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BUILDING A TRIBE OF AUSTRALIAN CHEESE LOVERS

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WE BUILT A BRAND WITH *EDWARDS CROSSING DAIRY*

In the quest to build a ‘Tribe of Australian Cheese Lovers’ (their words!), we put in place a digital marketing strategy for Edwards Crossing Dairy to:

  • Take their premium product to a wider audience
  • Build a dedicated following of local, engaged fans
  • Drive in-store purchases

SOUTH AUSTRALIA’S FINEST DAIRY

The team at Beston wanted to make sure the premium nature of their product was not lost in the quest to build a following. As with any marketing strategy, you want to make sure your message gets to the right people at the right time. Through our experience of working with Beston, and after exploring this specific brand with them, we developed both brand and buyer personas, helping us to target a relevant audience, with a consistent voice, from the get-go.

LOCAL FARMS, LOCAL MILK, LOCAL HANDS

We have taken advantage of the massive, global, potential of social media to build followings for Edwards Crossing on both Instagram and Facebook. The best bit? That local, engaged, cheese loving tribe. Edwards Crossing now has a solid base of potential customers across Australia, which we can now direct towards both stores and online.