Seaside Dental

A Fresh start

Robert and Tim had an existing website for their business but it was a little clunky and uninspired. We find that it’s more efficient to build a new website from scratch rather than trying to apply bandaid fixes to an existing one.

Starting afresh also ensures we can follow best practices in our design and development phase, and won’t be limited in our creativity by the restrictions of existing code. Find out more about how we create websites here.

Nobody looks this happy in a dental chair

We recently created a new website for Strathalbyn Dental, during which we went through a research phase to discover what people liked and disliked about dental websites.

The overall consensus was that viewers hate seeing dentistry tools and the dreaded dental chair. Colour palettes of grey and blue with images of stainless steel tools and uninspired stock photos of attractive people smiling do not resonate with audiences.

Kickoff workshop with Robert and Tim

We had a small workshop with Robert and Tim to hear about their vision for their new website. Mel and I showed them what their competitors were doing and how they could try to stand out from the crowd.

We presented a mood board with a few different designs styles to try and gauge how ‘outside the box’ they were willing to go with their new website. We needed to create something that appealed to a younger audience, while still being instantly recognisable as a dental website.

Concept Designs

After our initial workshop, I thought that Robert and Tim were still a little unsure of how they wanted their new website to look. Sometimes you don’t know what you like until you see it!

I decided to create two different concept designs, one option being modern but safe, and the other being a little more unconventional. Their feedback on these concepts helped us come to our final design.

Appointments made easy

Robert and Tim wanted their clients to make appointments online by using Centaur Portal. We integrated this software into the new website so that anybody could easily book an appointment online!

Their new website is WCAG 2.0 AA accessible and optimised for every device! Appointments can now be made at any from any device. We’re working to make clunky mobile websites a thing of the past.