Why bigger isn’t always better

BY Amanda Smith


26 August 2016

Reading Time: 2 minutes

It’s said great things come in small packages. And when it comes to a digital agency, this old phrase rings true.

Bigger isn’t always better. This applies to your marketing, too. You don’t have to spend thousands and thousands to get results. I’m talking about your marketing actions, as well the team who execute it.

If you’ve needed marketing help before, you’ve probably looked towards the big guys. Big agencies conjure images of power, influence and superman capabilities. But you shouldn’t overlook the little guys.

Here’s why we think being small is awesome.

Personalised attention

At larger agencies, it’s common for employees to be responsible for dozens of clients. This means they can be spread too thinly across too many clients, and you don’t get their full, prioritised attention. You’re going to get a whole lot more attention working with a smaller agency. Direct contact with creative directors, designers and owners is common. That’s exactly how we operate. There’s no corporate hierarchy. No junior staff on smaller brands. We invest in our clients, and this means offering superior personalised service.


We’re much more flexible. Sure, job definition is still important, but pleasing our clients is even more so. You don’t have to jump through hoops to get one small task done. If you’ve got a question or you need advice, you know where to turn. We go that extra mile to make sure our clients are happy. No long process. No long waits.

Culture & Personality

Get to know the company you’re working with. Small companies love showing their unique personality. Take us, for example. People are the most significant concern for us. We get to know our clients, and make sure our culture meets yours. You’ll meet our whole team – not just one account manager. You’ll interact with the actual people who are working on your project.

Price & Budget

The more staff in a company, the bigger the overheads – and the more expensive their services need to be. Smaller agencies offer a better bang for your buck. You’re not paying for the city office view, but rather the service, the creativity and the quality of work.

Let’s bring your big ideas to life

Make no mistake; big things come to life with a smaller agency. Creativity is still king. Remember this the next time you’re looking for marketing support. There are big choices… and there are smart choices.

Get in touch with Digital Noir today, to see just how personal your marketing can be.

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