How to get more customers by being YOURSELF in business

BY Amanda Smith


7 July 2016

Reading Time: 2 minutes

Don’t mix business with pleasure, we’re told. Business is business. And your personal life is personal. Right?

Well, there’s something really wrong with this. Think about it. If someone is going to spend their money, won’t it be with the company they connect with the most? And how can they connect with you and your values if they don’t know who you are?

We now live in a virtual world, but this doesn’t mean you need to hide your personality. Business is really about connection – and by showing yourself in your business, you’ll attract more customers… the right customers for you.

Be yourself, tell your story.

We instinctively love stories. And your business story is deeply rooted in your personality. They go together, like a good ham and cheese sanger!

Let your unique personality and life story become part of your business’s image. Use your own unique story to stand out and connect with your customers.

“Be yourself” marketing, if you will.

Always remember these four things, in business.

Your “why”

Never forget why you got into business. And don’t be afraid to share this with the world. Your why will act as your compass, through the good and the bad.

Your values

What’s important to you? What about the values of the people you work with? Share these values with everyone – through emails, on social media and in person. Show what you stand for.

Your passions

What gets you out of bed in the morning? What makes you feel alive? Even if it has absolutely nothing to do with your business, that’s OK. Shared passions are one of the big things that bring people together. Travel, sport, music, art, wine – whatever it is, celebrate it.

Who you want to work with 

Everyone! Well no. Because not everyone is going to be a good fit for you. Many of us want to help everyone, and be everything to everyone. But by trying to please everyone, you end up pleasing no one, least of all yourself. Instead, create the ideal persona of your ideal client. List their passions, values, interests, lifestyle habits, personality etc. Of course, not every customer will be exactly like your ideal client, but this exercise will bring clarity to who you’d like to attract. Keep this in mind as you’re creating new products, writing blog articles and social media posts, and in everything else you do.

Remember, your business wouldn’t exist without you. You created it – not some faceless, robot. Feel like a square peg in a round hole? Get in touch with Digital Noir today, if you need a hand putting your personality into your marketing.

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