The Mobile App Train: Choose A Niche To Succeed


BY Nick Bozic

{Lead UI/UX Designer}

24 September 2015

Reading Time: < 1 minute

The mobile app train – it’s an unstoppable locomotive with over 3 million apps in existence right now. Over a billion apps have been downloaded by users in total. So, it’s perfectly logical to want to get on this train, however some carriages are very overcrowded. Get on the games carriage, and you’re fighting for space with over 500,000 mobile games! Get on the education carriage and you’ll be squished by over 300,000 apps. (Let’s pretend each person in this photo is an app)

It’s safe to say that the app market is a crowded one. Of the many reasons a new apps fails, targeting a specific group of users is a leading cause. Getting noticed in a crowded market starts with defining a niche. It’s almost impossible for an app to succeed if the app sets out to be used by everyone. Take a high school student and an office manager for example, they would both use a social networking app very differently. An in-depth understanding on how you your target audience will use your app is pivotable, and without this you will not be able to execute a plan to reach them. This audience will essentially become part of your app business, helping to improve the app and perfect it in the long run.

Start with a niche and understand your audience!

At Digital Noir, we’ve helped John, Chris and Tyron get on the App Train with Truckerbox. Truckerbox allows truck drivers to mark and share alerts and hazards on the road with other truck drivers. They have a solid understanding of Truck Drivers being in the logistics industry themselves. They are able to reach their defined niche and find channels to communicate with them, building loyalty with a selected targeted user base.

Like what you see?
Subscribe now to receive regular updates


Nick Bozic

Nick has a natural gift for visual design. He is particularly skilled in designing for mobile, having always been a keen tech user. He’s an easy going guy who loves to chat with clients…and is always ready to whip up a masterpiece.