Escient: What makes a brand?


BY Nick Bozic

{Lead UI/UX Designer}

31 May 2019

Reading Time: 2 minutes

Escient specialises in helping clients translate their vision and ideas into practical strategies. They came to us because their brand and their website didn’t reflect who they were as a company and who they wanted to be.

Digital Noir got to work.

The Brand

We started with an initial strategy workshop. The goal of this was to take a dive deep and for us to get to know who Escient really are, what they value and how they work. One of the questions we often ask during these sessions is “if your brand or your website was a person, who would it be?” Imagine it was a person talking to your potential customer (it could be a character or a famous person if that makes it easier to picture). We normally get the more cliche responses like Steve Jobs or Richard Branson, but Escient surprised us. They chose Donald Glover/Childish Gambino; someone who’s multi-talented, but who excels at multiple disciplines and brings all of that together in everything he does whether that be singing, songwriting, acting, directing, or stand up comedy. Having different perspectives and coming at problems from different angles is critical to Escient.

We established Escient’s core values and started brainstorming. The goal was to build the central pillar for their brand, that truly represents them – an ever-evolving and diverse group of people.

We started with the logo.

The Logo

We tried to establish what the company’s core values stood for – trust, innovation, shared success were all important, but the key value that was overwhelmingly shared was ‘perspective’.

Escient prided themselves in problem-solving with the ability to approach issues from different perspectives, adapting to situations and creating a strategy to tackle that problem. The logo represents these values, seeing things from different perspectives. Is it a cube? Is it an E? Is it a crest?

The Website

Escient is all about people, their people are Escient. We really wanted this to come through on their new website, they aren’t like all the other consultants that are out there. We held a photo shoot to capture each unique member of the Escient team. The result was a clean and easy to use website that connected emotionally to their audience through the heart of Escient, their people.

The Testimonial

We recently sat down with Stephen, Tin and Andy from Escient to discuss their vision, their brand and the journey with Digital Noir.

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Nick Bozic

Nick has a natural gift for visual design. He is particularly skilled in designing for mobile, having always been a keen tech user. He’s an easy going guy who loves to chat with clients…and is always ready to whip up a masterpiece.