In my experience there seems to be several major flaws in the way Adelaide website design firms tackle web design. The problem, is how many Adelaide website design companies weigh the subject of design (the pretty pictures) over sites structure! In the creative process everyone has an opinion and that is actually where a lot of Adelaide website design teams get themselves into trouble. In the end, they want to get paid. So doing a wee bit of a walk about on the tree limb risking disagreement with the client isn’t on their high priority list…
Adelaide Website Design Hiring Disaster #1
Thinking the client is always right. Guess what? They aren’t. At least in terms of how to create for them, what they desperately want. Stay with me here because in the end, helping clients grow their business should be the number one goal goal. Question: what is the one thing that will guarantee an Adelaide website design team’s job is 100% successful?
- Creative design?
- The latest trendy elements?
- Social media Integration?
No. The right answer is, Conversion. Too many Adelaide website design companies goof this one main component of a website more than anything else. If you cannot help a client attract traffic and convert them into prospects and sales you’re in the wrong business.
Adelaide Website Design Hiring Disaster #2
Social media is exactly what you NEED to be doing. Wrong…. The twitterspehere sure has its place. However if we are taking Conversation as our number one goal then all social will do initially is waste your time and money. We approach social in two ways:
- Integrate a new website with a few social networks
- Then ignore it until we have you ranking on the search engines
I know, you probably haven’t heard this kind of thinking lately. That’s because everyone is drunk off of social media punch. Why? More is more thinking. Guess what? More is not more when it doesn’t convert. We actually reverse the Adelaide website design process.
Adelaide Website Design Hiring Disaster #3
Pretty pictures sell. Actually, they don’t. What they do is attract attention. However, what too many design forget about is a call to action. As in DO something. Site visitors need to be marched into your sales funnel, whatever that may be! Either through an opt-in offer for a free video, guide or report. Something of enormous value in exchange for their email address. The list is your best friend. If you’re not generating leads from your site, you are kissing your traffic goodbye forever. Learn more about our Adelaide website design process.