DN X – The Next Phase


BY Sam Davies


4 November 2021

Reading Time: 2 minutes

I’ve been designing and delivering digital platforms for the best part of 15 years. In 2022, Digital Noir will have been around for a decade. A DECADE! Ten years for a small business is a big achievement and while I don’t say it out loud enough, I am really proud of what we have achieved.

While looking back, celebrating our achievements and how far we’ve come is important, I don’t want to get lost in the past. DN is firmly focused on the future, not just for our business but for the industry we’re in, especially here in South Australia. Digital Noir was started with a vision to be different from your typical ‘web agency’. We have always believed in old-school customer service and a human approach to a tech solution. This is a key moment in our history and a time to cement some changes and create a solid path for our future. In the past ten years, as the world has rapidly digitised, we have continued to pursue a human(customer)-first approach to designing digital products. As I love to say “Humans Aren’t Robots” and we need to be continually finding better solutions to technical problems, designing digital experiences that speak to our customers in a deeply human way.

DN X encompasses all of this thinking. It is the next phase for Digital Noir.

DN Xperience 

DN X celebrates Xperience as the most important word in, not only design but every interaction. Interactions we have with our customers, colleagues and communities. Moving forward, our focus is on human-first and experience-led. The digital experiences we create should enrich people’s lives, they should be remembered. Experiences that tell a story, that are woven into our lives seamlessly. 

We believe that the digital world of tomorrow should be a pleasurable and enriching place that has a positive impact on our lives. And we aren’t the only people thinking like this! SA has seen a huge shift over the last few years, we’ve become a home for forward-thinking brands, innovative thought leaders and industry experts.

DN X – The Event

The DN X event is a celebration for us, a chance to ‘cheers’ for our ten years designing and delivering experiences here in Adelaide. It is also a chance to look towards the next ten years. I believe that Adelaide has the potential to take a global stage in this space. We are gathering a community of like-minded humans, passionate about our bright future and interested in learning more about the future of digital experiences and how they can positively impact our lives and businesses. 

On February 9, 2022 we will be taking over the Lions Arts Factory. Gathering together some of South Australia’s most forward-thinking minds – leading experts in ux, design and innovative leaders in their industries.

Invites will be rolling out soon – keep an eye on your inbox!

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Sam Davies

Sam has been running a Digital Agency in some form or another for almost a decade. He loves the internet and the positive changes it has brought to the world but still loves time away from the glowing cubes. Surf, Fish, Drink, Cook, Laugh….Drink! You can follow him on Instagram @samdaviesdn and on Snapchat @digitalnoir