At Digital Noir we love to preach that content is king.
‘Content first’ is a phrase you will always hear us telling our clients. We firmly believe the mantra, and projects that start with amazing content always end up a success. The problem is content is hard to come by! Everyone has great intentions to get the copy written, the photos done for their new website or write that blog post. The problem is, seemingly more important work always gets in the way!
And for all our preaching, we are no different. We hold ourselves to high standards and often will leave a project half finished rather than put it out into the world. I personally am the worst. I have years of half finished projects lying around the place, photography projects, music projects, writing projects, all sorts of original content that I’ve begun with great intentions but never put out into the world.
Over recent months, I have been making a concerted effort to create more original content for the business and complete tasks I have started. Seth Godin’s Mantra of SHIP has been coming out of my mouth a lot and I have been compelling the team to hold me accountable. I have been doing a lot of off the cuff video recently and it has been a great experience. It’s been teaching me that you actually know a lot more than you think you do. We don’t often get the chance to speak at length about what we learn during our careers, however, the best way to test your wealth of knowledge is to educate someone else.
So… For the next week, I am going to put out one piece of original, informative content each day.
It doesn’t matter how small or how insignificant the content is, the exercise is in shipping. Putting something out to the world and then moving on to the next thing because if that’s something that we preach to our clients, I believe it is something that we need to do ourselves.
I am extending the goal to the team at Digital Noir and anyone else that is keen to push themselves to be creators and not just consumers. It could be as small as an Instagram post but anything is better than nothing and hopefully, we will ingrain the habit.
SHIP!
