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Strategic Storytelling – Julia Loughlin

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BY Sam Davies

{Director}

17 May 2019

Reading Time: 1 minute

In this podcast:
Being a marketer in 2019 • Small business benefiting from PR • Strategy in telling stories

We first met Julia as a part of the 2018 Telstra Business Awards. She was heading up the PR team and we were blown away with the quality of communications around the whole awards and events. We were lucky enough to sit down with her whilst we were podcasting LIVE from Pausefest 2019. We chatted about what it means to be a marketer in 2019, how small business can benefit from PR and the importance of strategy in telling stories.

Julia has 10 years experience delivering strategic communications and public relations for some of Australia’s largest and most recognisable brands, including Telstra, ExxonMobil, Commonwealth Bank, Western Union and AGL.

She understands – and is passionate about sharing – how PR, marketing and communications sit within the broader context of a business and their role in driving the health of a brand, and therefore long-term commercial success.

You can find more about Julie and Echomakers @ https://www.echomakers.com.au/

She also has her own podcast – https://www.echomakers.com.au/podcast

 

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ABOUT THE AUTHOR

Sam Davies

Sam has been running a Digital Agency in some form or another for almost a decade. He loves the internet and the positive changes it has brought to the world but still loves time away from the glowing cubes. Surf, Fish, Drink, Cook, Laugh….Drink! You can follow him on Instagram @samdaviesdn and on Snapchat @digitalnoir

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