In this podcast:
Business Authenticity • Building Trust As A Brand • Building A Dynamic Team • Recruitment
Jumping into the research for my chat with Aarron was like taking a trip down memory lane. I first read one of his books (back in 2011) and realised that a lot of his friends and colleagues were people that had really helped form my career in web design. People like Jeffrey Zeldman (the godfather of the modern web – if you are in Web and have not heard of him, well then….) Andy Clarke (who through his books taught me CSS) and Elliot Jay Stocks (author of Sexy Web Design: Creating Interfaces that Work a book I lapped up back in 2009). It was a pleasure to spend some time chatting with Aarron.
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.
Aaron believes in the power of education and invites feedback that has changed the way he and his design team work. He explains how design today requires a collaborative approach, rather than a solo performance.
He emphasises that design isn’t something to be applied to an end product in hopes of making it pretty, but a problem-solving process.
“Design is a way of thinking, design is a problem solving approach.”
Aarron is the author of the best selling book Designing for Emotion.
Mentioned in the podcast:
Design Better by InVision